Made by people who got tired of finding out too late.

It started, as many good tools do, with a bad day.

One of us was auditing a client's e-commerce store — a site we'd spent months helping rank — when organic traffic had quietly fallen off a cliff. A developer had pushed an update three weeks earlier that stripped canonical tags from every product page. Three weeks of Google crawling broken metadata. Three weeks of rankings sliding. And nobody had noticed.

The engineers among us had a one-line answer: this is a monitoring problem, and monitoring problems can be fixed. That conversation became SeoSwift.

SeoSwift is built and run by a small group of enthusiasts who are passionate about SEO engineering and marketing. Some of us have spent decades building and running systems, and have seen just about every way a technical system can fail quietly and expensively. Others have spent years in e-commerce and digital marketing, watching carefully built organic channels erode because something changed in the HTML that nobody thought to check.

We are based in Latvia and host SeoSwift in Finland, inside the EU. We run it on our own sites first — they are quietly among its most actively monitored properties, and we are our own most demanding test users.

Good tooling should feel invisible when things are fine and unmistakably clear when they're not. SeoSwift's crawler, alerting engine and health scoring are all an expression of that: resilient, observable, and built to catch problems before they become crises.

Every part of the product that faces real SEO work — how alerts are phrased, which health indicators matter most, what a client report should say — is shaped by people who do that work. If it feels like the tool understands your job, that is why.

We read every email. No support bot, no ticket queue — just the people who build SeoSwift, wanting to hear what's working and what isn't.

hello@seoswift.io