Changes & Alerts
The changelog, severity levels, and the emails we send you.
The Changelog
Every site's Changelog tab is the running diary of what changed, when: one row per change, with the field, the page, the old value, the new value, and a severity badge. Filter by severity, field, URL, or date to cut through busy weeks.
Can hurt rankings right now — e.g. a noindex appeared, robots.txt blocks Googlebot, a page started returning 404.
Worth a look soon — e.g. a title left the recommended length, an Open Graph image was removed.
Good to know — e.g. a meta description was added or reworded.
Email alerts
Two kinds of email, both opt-in/out per agency in Settings → Notifications:
- Critical alerts — sent immediately when a crawl detects a Critical change. These are the "drop your coffee" ones.
- Daily digest — one tidy summary at 08:00 UTC covering Warning-level changes from the past 24 hours.
Crawls that find nothing stay silent — we will never email you to say nothing happened. Individual teammates can also opt out personally without affecting the rest of the agency.
From: SeoSwift <hello@seoswift.io>
🚨 Critical change detected on acme-store.example.com
Criticalrobots_meta on /products/spring-sale
index,follow → noindex,follow
Notes on the timeline
Deployed a redesign? Migrated a CMS? Add a dated note (annotation) to a site so that next month, when someone asks "what happened on the 14th?", the answer is already written down next to the changes it explains.
Why so quiet after adding a site?
The first crawl is a baseline — there is nothing to compare it to yet. Changes start appearing from the second crawl onward.Still stuck? Email hello@seoswift.io — a human reads it.